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Meet the future you. How marketing is using behavioural science to influence your choices.

We are always interested in the smart use of behavioural science and technology, so when we saw the Merrell Edge “Face Retirement” promotion we were impressed.

This web app allows you to take a photo of the current day self, and then it ages and animates it to show you a glimpse of the future self. Scary? Maybe. This is what happened to me…

Now

me

Future me

It could be worse!

But they are doing something clever by trying to allow you to connect with the future you. The reason is that behavioural scientists have discovered that people who can connect in some way with a view of their future selves are more likely to make decisions weighted toward future actions rather than the now. Like investment decisions for your retirement.

 

You can read the full facinating article “What your future self can teach you” here and listen to the accompanying podcast:

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Jeremy Webb

Chief technologi.st & Adventurer about.me/jeremy.webb

Jeremy WebbMeet the future you. How marketing is using behavioural science to influence your choices.

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