Business

How Being Socially and Environmentally Friendly As a Business Can Be Leveraged

The number of companies that have started to value their impact over profits is growing. This is a huge change from past generations when profits were all that mattered even if it came at the expense of the environment.

Technology has made it possible for things to be shared all over the world in a matter of minutes. This has caused many companies to take a step back to look at how their tactics of making money impact their public perception.

In many cases corporations have done better while being more socially or environmentally friendly as people make their money do the talking. The following are advantages a business can have by being socially or environmentally friendly.

Incredible PR Move

People are much more informed about how businesses operate now than they were in the past. Companies that were using underpaid labor overseas have seen drops in sales once revealed. With smartphone technology the treatment of employees as well as the environment has improved.

Announcing the different social or environmental initiatives the company is taking part is can help improve customer loyalty. Companies that produce something of high quality but also are conscious of the waste they produce should be promoted.

A section in a monthly newsletter about the green initiative might not seem like much but those that care deeply about the environment will take notice.

Listing Your Business as a B Corp

A benefit corporation identity or B Corp simply means that the business goal is to benefit the public in some way. The regular business model is to increase profits year after year. A great B Corp example Giving Assistant listed quotes in their announcement that are values of other B Corporations and are below.

“Businesses should compete not only to be the best in the world, but to be the best for the world.”

“All business ought to be conducted as if people and places matter.”

“World business leaders must realize that everyone is dependent on each other for the well-being of our global community and natural resources.”

“A company’s products can and should benefit society in their production, practices, and profit.”

As anyone can see these are not the traditional value statements of businesses. A B Corp also allows a company a form of trust from the public as their final goal is not to profit as much off of the public as possible.

Another great benefit of becoming a benefit corporation is that of attracting top talent. Many of those in the job market are willing to take a lower salary in order to make a real difference. Being able to help the public instead of the bank account of investors in the corporation help reduce stress that usually is present at regular corporations.

Social Media Justice Warriors Will Leave You Alone

The rise of social media allowed people to voice their opinions about things that they might not have any idea about. One of these persistent people with a gripe with a company might point out all of the things that they might not like.

This could be production tactics or even something like how much you pay employees. Taking the green route or one that stresses helping people socially will keep their keyboard warriors away. Make sure that you have an employee that embodies your corporate values working the social media accounts.

People can say hurtful things but the last thing that you want is an employee losing their temper which will reflect poorly on the company.

Doing business the correct way might not always be the best for profits but in the long run will be beneficial to the company. Take a few hours to look at processes to see where you can reduce waste. Often times this is a quick fix that will have little to no impact on production. ​

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Jeremy WebbHow Being Socially and Environmentally Friendly As a Business Can Be Leveraged
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10 Landing Page Growth Hacks Converting Website Visitors to Leads

Most of my readers are business owners who are heavily reliant on their biz websites to generate sales and leads.

I feel really sad whenever I see their websites not converting because of the lousy on page user engagement and conversion rate optimization.

Let me directly start by taking 2 scenarios as references that most of us can relate to.

1st Scenario: How do we generally drive targeted traffic?

Suppose you’re running an Adwords search campaign and bidding $5 on a particular keyword to drive targeted traffic. You’re getting 20 clicks a day and it’s costing you around $100 a day (though the CPC is fluctuating). You’ve passed the hard part of driving super targeted traffic to your landing page. Kudos!

But, the bitter part starts once you look into the insights.

Out of 20 visitors, only one converted and signed-up to your offer. 

You might be okay with that 5% conversion rate, but what happened to those 19 visitors who turned down your offer? Even though they had the same buying intent as the one that converted (all being derived from the same search ad campaign).

2nd Scenario: Why didn’t the remaining 19 visitors convert?

The number of possibilities is endless. But for the sake of this scenario.

Maybe because –

You placed your call to action or lead capture form below the fold at 25% of scrolling. 

Maybe the user landed on your page, scroll down only 20 percent and bounced back. These are the users who never see your call to action or contact form. And why didn’t they scroll down more than 20 percent? 

Because you put a wall of text in the above-the-fold and they didn’t bother to read it at all. They might have filled out your form if they would have seen it by scrolling down the page. 

But they didn’t, period.

There are a ton of other minor and major factors that affect conversions on a landing page. By not optimizing your landing page for conversions, you are leaving a great chunk of money on the table.

So, let’s try to save those $95 by converting more visitors into leads, just by testing & tweaking your existing landing page here and there.

In this post, I won’t exaggerate on general optimization techniques like optimizing page load speed, mobile responsive design, or using catchy images, videos and charts to support your copy.

So without further ado let’s jump right into the real strategies to optimize your on-page user engagement and conversions eventually:

1) Personalized Landing Page

Let me start the list with the best and most advanced tactic for a high converting landing page.

Personalization.

Just log-in to your Amazon account and see how they are nailing it at account level personalization.

They personalize the homepage based on what products you’ve viewed but haven’t bought yet, product suggestions based on your previous purchases. 

You can start small by –

Personalizing based on the source of traffic –

Like if someone landed on your website from ProductHunt.

You can personalize the page saying something like this:

“Hope you have already upvoted us on ProductHunt 🙂 If not, could you please upvote and leave your constructive feedback there. It means a lot to us since we just launched ProductX on ProductHunt.”

Personalize based on geo-targeting –

You might have seen this in many places, especially on hotel booking sites. Mention user’s location on your landing page and say something like – “Book a hotel in Las Vegas”. Or on an e-commerce site – “We ship to Montreal for free”.

Personalization based on previous search history –

Capturing users’ search data (obviously within your website) can be the real gold for you because you’ll know exactly what they are looking for and start suggesting similar or complementary products from the very next page on your website.

A personalized landing page also helps in lowering the cost of PPC ads because you start converting more leads. More conversions result in higher CTR and lower CPC.

The possibilities with personalization are endless. It’s just a matter of your A/B testing based on your industry, offering, and visitors.

2) Navigation Menu

Keep your navigation menu minimal not only on landing pages but on the homepage as well.

In fact, try avoiding the navigation bar altogether on targeted landing pages.

Keep the bar sleek so that it doesn’t capture much of your above-the-fold area. 

Need proof that sleek navigation bar works better? 

Just head over to those high traffic websites like Facebook, Twitter, linkedIn, Amazon and check out how sleek and minimal their navigation bars are. Those are tried and tested on billions of users. 

3) Multi-Step Contact Form

If your lead capture form is long and you need more than 2 or 3 form fields. I advise you to A/B test your contact form by changing it to a multi-step form that captures and stores lead information in short steps.

The guys at CTO on Demand use this technique of multi-step forms to boost their form submissions and convert more leads.

Why it works: Because a long form usually put the visitors off and overwhelm on the first impression.

On the other hand, multi-step forms move users through small steps towards the final submission instead of slapping them with 10 form fields at once.

4) Copy That Converts

Your words have power, use them wisely.

The most persuasive thing that you can put on a landing page is – your text copy.

Don’t go over the board with that old style 10,000+ words sales pages. To me personally, they feel like a bit scammy these days (but it’s always better to A/B test the length of your copy to analyze what’s working and what’s not).

5) Show People’s Face Behind the Company

Be human and sound authentic.

The study shows that web visitors get attracted and influenced by happy human faces. So don’t hide behind your product or offering, and make a human connection with your audience to gain credibility. 

Highrise – a CRM company ran an A/B test on their landing page by putting a smiling picture of one of their clients along their optin-form and saw a whopping 102.5% increase in conversions against their previous version.

6) Strong Call to Action

Those age-old “Click Here” or “Sign Up” call to action buttons are no longer enticing to click. Everyone is losing attention towards those generic and over-used web elements.

7) Above-The-Fold Optimization

Above the fold is the area on your landing page that captures the most eyeballs and holds the highest potential of converting a visitor into a lead.

Keep it simple and make sure your text is concise and adds value. No one wants to see a wall of text right on the first view of the page.

A value-packed punch line with a call to action and some trust signals are all you need in the above-the-fold area for higher conversions. 

Remember: Less is more in the above-the fold.

8) Gain Trust

When you drive cold but targeted traffic to your landing pages, most of them are first-time visitors who haven’t heard of your brand before. So, it’s your job to leave a lasting and trustworthy impression on them.

Think like a consumer, what are some of the trust signals that usually influence you in making a purchase or hand over your contact information.

Reviews and ratings that you get on your website or on some other platform, press mentions, business partners, guarantee seals etc., are some of the trust signals that influence user behavior on web pages.

9) Testimonials that Boost Conversions

It’s easier to add marketing claims with buzz words like reliable, trusted and smart on your landing page.

But backing these claims with evidence is where the conversion is hidden.

As I already mentioned before, people are getting web blind to certain generic elements that are being abused everywhere and the same applies to these empty claims.

So, instead of relying on these meaningless marketing claims, let your previous customers do all the talking for you. Grab some enticing testimonials along with their happy photos. And voila! You are ready to A/B test the results.

10) Precise Grammar

Sometimes a small mistake is enough to turn off a converting visitor.

Whether you’re in B2B or B2C, grammatical errors can easily take away from your website’s credibility.

Just take care of your visitor engagement and you’ll see your conversion rate grow day by day. Keep doing A/B tests and implement what’s working in your favor.

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Jeremy Webb10 Landing Page Growth Hacks Converting Website Visitors to Leads
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7 Ways Laws Can Avoid Killing Startups

The great Sir William Blackstone was an English jurist and professor who produced the historical treatise on the common law called Commentaries on the Laws of England. He once said that, “the law, which restrains a man from doing mischief to his fellow citizens, though it diminishes the natural, increases the civil liberty of mankind.”

What this means is that the purpose of the law is to help a society remain fair and just. For a city to become great and startup-friendly, it must maintain a legal environment that facilitates innovation and disruption.

1. Signaled Stability from Legislators

Having elected officials who signal a stable environment that is conducive to business is paramount to a successful startup city. An example of this would be when Governor Doug Ducey of Arizona made public and written statements that Uber and Lyft could safely operate in Phoenix without being hassled by burdensome rules and regulations.

For innovation to happen, innovators need to know that their products or services will be respected by the law and not hindered.

Elected officials can have “business freedom tours”, meet with CEOS of high job, revenue, and growth companies. Not only that, meeting with Venture Capitalists, Angel Investors, and Incubators can help encourage growth and innovation within the city. 

2. A Consistent Government

Having a government and legislature that is consistent, is also crucial to creating a city that is startup-friendly.

If a government fluctuates between massive regulation and open freedom, it’s hard for the startup to determine if it will be hammered or helped by the government.

In other words, minor deviations are fine and the expected norm of society, but there needs to be a general consensus in the government if it will support startups or not. If a city really wants to create the startup culture, then it needs to recognize the role of government, which is to maintain fairness in the marketplace and enforce contracts, not pick winners or losers among companies.

3. Rethink Non-compete Agreements

Perhaps one of the most limiting factors in startups and innovation are non-compete agreements, non-disclosure agreements, and non-circumvention agreements.

Yes, these all can be viewed as good, from the perspective of the employer. Taken from the perspective of the consumer and marketplace, these are bad.

And yes, every big company has these, and that’s a problem. Many entrepreneurs have fantastic industry experience that they can leverage to create new companies, but are restricted because of these agreements. Remember, the point of these agreements it not to serve the public, it is to protect the company.

Barriers put up by these agreements can be reduced by making changes to existing laws and employment agreements. A better way to increase innovation and reduce competition is to create a company and workplace that fosters these two things, while creating the proper incentives that motivate people to stay, instead of go off and build their own companies.

4. Reduce Professional and Occupational Licensing

Before you cry out, “what about public safety?!”, consider the following. The purpose of licensing is to protect the profession by limiting the number of folks within the profession. This translates to higher wages for those within.

Sure, licensing and registration can be great if you’re already within the profession. But for those starting out, entrepreneurs, and low-income people, these arbitrary licensing agreements are disastrous, preventing good people from getting into the marketplace.

This isn’t a Republican or Democrat thing. This is back to the idea that if a city wants to cosmic growth and an environment that creates startups and innovation, it has to make the hard choices that actually facilitate this.

If you want innovation in the areas most precious to people’s lives such as healthcare, education, government, and energy, then the barriers to entry must be reduced.

5. Create a Regulatory Hiatus

Lastly, moving, operating, and growing companies is difficult in itself. If a city wants to market itself as the place to be for startups, it needs to create a 12-month regulatory hiatus so that transplants can adjust and build a foundation. 

Even better, lower the amount of rules, regulations, and taxes enough that a hiatus isn’t necessary, so that regulations don’t hinder small businesses.

6. Streamlined Approvals and Guidelines

Rules are tough to follow and laws are difficult to ascertain. If you don’t believe me, spend 10 minutes trying to understand your state statutes.

First, make the guidelines, rules, and processes as simple as possible. This means eliminate paperwork. Make everything able to be done online, quickly, and cheaply. 

Don’t put people on hold, don’t force entrepreneurs to go in-person, and don’t make it take forever to get something approved.

Second, things like land-use and zoning regulations are often reported as big concerns for entrepreneurs. Part of this is because many entrepreneurs start their businesses from their homes (to save money). A starting point would be to have zoning be as local as possible with clear and transparent guidelines as to what it takes for approval, with a quick-decision at the end of it.

Think about it this way, difficult and long waiting times are in many ways a de facto rejection and denial to do business, because entrepreneurs are forced to float cash, postpone ideas, and delay customers.

7. Smart Traffic Laws

In 2013 traffic congestion cost Americans $124 billion in direct and indirect losses, this number will rise to $186 billion in 2030. Evaluating both direct and indirect costs, the study found that in 2013, $78 billion resulted from time and fuel wasted in traffic (direct costs) and $45 billion was the sum of indirect costs businesses passed onto American consumers.

This is bad. Real bad.

The purpose of roadways is to create a conducive way to travel. This means that commuting is efficient, safe, and common-sense. Laws increase speed limits, enforcing “stay right to pass“, and penalizing bad drivers should be enforced.

One of the worst things a city can do, politics aside, is remove 1 lane from traffic during peak hours of house (morning & evening). Basic economics would tell you that if you take away one lane during the busiest time of day, you’ll have worse traffic. We’ve all been on the freeway, bumper to bumper, while the HOV or carpool lane is wide open. This is crazy.

Cities should be concerned with how to most quickly get people to and from work safely and efficiently. The metric should be commute-time.

Your Next Steps

Be involved, get to know your elected officials. Spend the time reading and understanding what is behind somebody’s politics and what political decisions actually help startups. 

When a city decides to be a home to startups or not, there are laws associated with this. Be smart, be aware, and be an advocate for your startup community.

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Using Advanced Warehouse Management Systems

Warehouse operations need to evolve regularly to meet the varying market conditions and customer expectations. Imbibing industry’s best practices of warehousing and being innovative with operations management that suits the nature of business ensure dynamic market performance and customer satisfaction.

A cutting-edge warehouse management solution helps enterprises automate warehouse processes, function efficiently, keep the operational costs low and save time and money. Unless the WMS brings breakthrough results in the current warehouse management system, while being flexible to accommodate market scenarios and best practices across the industries, it may not produce much value to an enterprise.

Uniware, a cloud-based WMS fits all kinds of businesses irrespective of their size and nature of the trade. It is effortlessly scalable and requires considerably low investment.

As warehouse operations are an integral part of supply chain management, it defines how a business is run and affects profits margins.

Here’s how an efficient WMS contributes to business productivity.

  • Synchronises online and offline orders

The WMS that synchronizes orders across all the sales channels effectually impacts the order fulfillment cycle time. The feature assures every order is registered and processed in time. 

  • Automates order allocation

Once the orders are centralized, the warehouse system automatically allocates the orders to nearest warehouse for fulfillment. The automated procedure of order management increases the operational productivity and curbs likely order processing mistakes.

  • Integrates logistics function

The pre-integration of shipping providers eases the order allotment for dispatch. The automatic feature picks the best-suited logistics partner to ship the order and assigns the order delivery. The order dispatched from the warehouse facility is trackable in real-time so that you have better control over the process.

  • Automates inventory replenishment

The warehouse automation tool centralizes the inventory across multiple locations and manages it efficiently. The optimum stock level and replenishment threshold are entirely automated saving lots of time on inventory management.

  • Manages purchase orders

The WMS sends automated purchase orders unless the manual override is necessary. The PO details are promptly tracked and updated in the system. The automation of stock replenishment and PO release ensures steady stock availability and visibility across sales channels and avoid overstocking or stockouts. Prints bulk invoices, labels and manifests

An up-to-date warehouse management solution does not lose time in carrying out the routine, yet the necessary function of printing invoices, labels, and manifests. It prints bulk invoices including current tax calculations, generates proper invoice serials, and dispatches a copy to respective marketplaces. The quickest and bulk printing of manifests, labels, and invoices speeds up the order fulfillment cycle.

  • Integrates barcode scanning

Integration with RFID barcode scanning elevates the productivity of warehouse floor workforce and affects the entire warehouse operations positively. The zone/bin allotment for put away stock is carried out systematically. The aged inventory is detected in time and moved swiftly. This process ensures the warehouse space is optimally utilized.

The handheld barcode scanners enable the order locating process simpler and quicker. They uncomplicate the regular stock audits so that you plan the inventory rotation more efficiently.

  • Dispatches orders in bulk

The imbibed advanced features of automated order allotment, bulk printing of invoices, labels, and manifests and using of barcode scanners for locating orders increases the operational capacity to handle bulk order dispatch in the most efficient way.

  • Effortlessly manages order returns

Since the automated WMS upscales the operational competencies, both order fulfillment and order returns are handled effortlessly.

Unicommerce’s warehouse management solution works intelligently to sort the type of returns, whether it is warehouse return or a return to the point of origin along with product details. The WMS integrates with accounting ERP and vendor accounts to update the returns details in the respective systems.

  • Integrates with other ERPs

Flawless integration with existing ERPs is mandatory for a new-age WMS. Seamless integration with sales, and accounting software platforms ensure smooth flow of information and accurate understanding of business operations.

The Uniware – WMS fits both B2B and B2C businesses. The seamless integration with systems, vendors, processes, and end-to-end automation of warehouse operations makes the tool superlative in warehouse management arena.

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Reading your Boss & Peers: Body Language 101

Disney and Pixar cartoons have always impressed me with how expressive they can make animal characters even without gifting them with speech. Add eyebrows and voila! Facial expressions can tell a whole story without a single word being spoken.

Non-Verbal behavior.

In the animal kingdom, body language – not just facial expressions but posture and non-verbal behavior included – is king. We are constantly giving off non-verbal cues, which is part of why managers tend to make up their mind in job interviews in under 10 minutes. It is also why you can watch TV on mute and probably still have a sense of what is happening.

Being aware of this non-verbal communication and taking the time to understanding even just the basics when it comes to body language in humans and what it all means can feel akin to mind-reading.

So how can you leverage this at work or during networking events?

Without having to read a whole book about it (though if you want to do that, I highly recommend this book), here are some things to look out for. Before you jump to overhasty conclusions however, remember that context is crucial – someone crossing their arms in a cold room may just be trying to conserve body heat, whereas the same gesture in the middle of a conversation is more likely to convey defensiveness or that the person is closed-minded about the topic at hand.

Positive signs.

At a networking event or cocktail party, look at people’s feet. They will naturally point to whoever they find to be the most interesting person.

When you’re talking to a colleague, a potential investor, or even a journalist, is s/he leaning forward? If so, that’s a good sign and means they feel engaged by the conversation.

Taking it a step farther, someone with open arms (as opposed to someone with their arms crossed) will generally be open to the ideas you are sharing.

Another sign that someone respects you is that they may subconsciously mirror your behavior. This is a tricky one because it’s easy to over-interpret, but it’s an interesting element to look out for in group dynamics regardless.

And if you haven’t heard of power poses, fix that right away – they are easy and they work! (Amy Cuddy’s TED talk is a great way to learn about this.)

Other things to look out for.

As you can imagine, if leaning forward is good, leaning back in their chair may be a sign that the person sitting across from you or members of your audience are slightly disengaged or unconvinced by what you are saying.

Similarly, if someone you are talking to has their arms crossed and the room is not blasting with AC, they are probably on the defensive or disagree with what is being said. Quick tip: if you hand them something or ask them to pick up a pen you’ve dropped, the fact that they are physically uncrossing their arms will contribute to their mind opening too (crazy but true).

Body language can also betray subconscious thoughts, so if a colleague puts their hand or fingers in front of their mouth, they may be trying to hold back an opinion. That can either be an opportunity for you to ask them if they want to share any thoughts, or keep going and make a note to talk to them later.

In that same vein, if someone touches their face or their hair, it means they are subconsciously trying to reassure themselves and boost their self-confidence. It probably doesn’t work as well as striking a power pose, but it’s also much more discrete.

So… now what?

Like anything, your interpretations of body language may be a bit rough around the edges at first, but over time and with a bit of practice you can get a lot of insights into people’s thoughts and behaviors from understanding what subtle (and not-so-subtle) gestures might mean.

Keep practicing, and eventually you will learn to trust both your interpretation of body language and your instinct to know whether a presentation you are doing is grabbing people’s attention, which aspect of your pitch connected with investors and which ones made them doubt, and so much more.

Just be warned: reading body language is as much an art as a science, so don’t expect instant miracles or fool-proof conclusions. Instead, take it as one more tool to add to the arsenal of what makes you that much better at what you do.

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Importance of Mobile Website for Your Business in 2018

Mobile users are rapidly increasing and as a result, developing websites that render well on mobile devices has become the need of the hour. Statistics show that 57 percent of users surfing your website from mobile devices will leave your website if it does not load in less than 3 seconds. Another study shows that 30 percent will not complete the purchase if the shopping cart is not mobile friendly.

Secure mobile websites.

It is equally important that your mobile websites are secure and enable safe transactions. Every website owner should take mobile website security as a priority and buy SSL Certificate to make sure that data transfer takes place security between the browser and the server. EV SSL Certificate is one of the most popular and effective security certifications for websites. Website security has become more significant after the announcement of Google that HTTPS is considered as a ranking signal.

If you are wondering what exactly a mobile website is, let us share some insights into it.

A mobile website is mainly designed to render well on the small screens like smartphones, tablets, iPhones, etc. Desktop websites would not appear properly on mobile devices so, in order to ensure that the website content gets adjusted according to the screen size and device used, mobile-friendly websites are a must. These websites have larger text that is easily readable, touch-friendly buttons, faster download speed and page elements in sync with mobile devices. In order to generate more leads and improve the brand personality, mobile websites are quite necessary. Keeping in mind all these factors, it is imperative that your website is optimized for mobile devices in 2018.

To determine whether your company website is mobile optimized or not, you should check the website on various devices. The content should get scaled based on the device. You should carry out the mobile-friendly test offered by Google if you want to figure out whether your website is mobile optimized or not. This is the website: https://search.google.com/test/mobile-friendly

If you find that your website is not mobile-friendly, you may have to approach experienced web developers who would help you out with that. You can go ahead with the already existing content and design, and get it coded for mobile responsiveness. As an alternative, you can even plan a redesign with a full upgrade to the mobile website.

Here’s a deeper insight into why business owners should have mobile websites.

  • Better browsing experience for your visitors

With maximum users accessing your website from mobile devices, mobile-friendly sites enrich the browsing experience for the visitors. It makes your site navigation a cakewalk with easily readable content. It is also possible to share the content through the web.

  • Compatible with different devices

Responsive websites compatible with mobile phones render properly on all devices and the diverse platforms like desktop computers, laptops, smartphones, tablets, and notebooks. As a result, you do not lose out on customers because of mobile incompatibility.

  • Serve the huge mobile user market

Some statistics have shown that half of the local searches are all carried out on mobile devices. Mobile devices are mainly used for online search by 50% of users worldwide and 57% of the customers don’t prefer buying from companies who have a poor mobile website. All these studies reflect the fact that you ought to have a mobile website to have a successful business in 2018.

  • Enhance SEO rankings

As mobile optimized websites are SEO friendly, search engines like Yahoo!, Google, and Bing put these websites first. It is not advisable to have multiple websites with the same content as it would lead to plagiarism and get your content plagiarized.

  • Amplify the visibility in the mobile market

You can increase your reach to more number of users worldwide by having a mobile-friendly website. Maximum customers are checking out your website on their mobile phones and to cater to these users, the best idea is to have a mobile website.

  • Build brand reputation

Giving a smooth mobile browsing experience can build your brand reputation and make your customers trust you. If your website does not look good on the small screens of mobile devices, it may disappoint your prospective customers, and you may end up losing them to your competitors.

  • Amp up the website conversions

A good mobile experience can help you acquire new customers as well as retain the existing customers. Three-fourth of the shoppers would return to your website if you offer a mobile-friendly website. That said, if you want to increase the conversions for your business, a mobile-friendly website is a must-have.

  • Increase the average time on website

Our lives are getting exceedingly busy and in such a time, if your website takes longer to load, it is obvious that your customers will leave your website. On the contrary, if your website gets loaded quickly, it increases the average time of your visit on the site. It is easy to navigate through the pages of mobile-friendly websites.

  • Speeds up the loading time

A website that is not mobile friendly takes a longer time to load, while a mobile website gets loaded quickly as the coding has been done in accordance with the mobile rendering. Customers abandon a webpage that takes longer than 6-10 seconds to load.

  • Helps to stand out from ordinary websites

It is quite likely that your competitors are using mobile responsive websites. If you do not have a mobile website, it would hamper your business growth and you would lose on the ROI. To have an edge over your competitors and an upper hand, you should invariably have a mobile-optimized website.

Wrap Up

For businesses looking for greater customer engagement, a mobile website is something that cannot be overlooked. Your website should be able to serve the mobile users if you want to influence the impulsive shoppers who are most active on mobile devices. In a nutshell, sales, ROI, traffic, engagement, and SEO are the main advantages of mobile websites and it is surely something that you have to consider if you want your business to progress.

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YouTube: How a Failed Dating Website Created Success

YouTube started as a dating website. Most people don’t remember that or had no idea that today’s second-largest search engine got its start with the aim for romance.

Good thing that didn’t work out. Instead, the three PayPal employees who started the video-sharing website became millionaires, and YouTube has changed the Internet.

More video content is uploaded to YouTube in a 60-day period than the three major U.S. television networks created in 60 years. YouTube was part of Time’s Person of the Year in 2006: You, and has since continued to grow.

YouTube’s creators have since laughed while explaining their initial thoughts behind the site. When no one wanted to upload dating videos, they opened it up to anyone. “Why not let the users define what YouTube is all about?” one founder said.

That one thought is the difference between a failed dating website no one has ever heard of and the billion dollar site we watch today.

Stumbling Into Success.

YouTube’s creators aren’t the only ones who wandered their way into the business history books.

  • PayPal was initially supposed to be a cryptography company. Later its leaders tried focusing on transmitting money via Personal Digital Assistants. It took years for them to become the online payment system we know today.
  • McDonald’s started as a carhop business, selling mostly barbecue sandwiches.
  • When Facebook first launched, it was only open to college students. While some users probably preferred that, it left little room for growth.
  • Odeo began as a network where people could find and subscribe to podcasts. Today we call it Twitter.
  • Nintendo once sold all sorts of things, including vacuum cleaners and instant rice, and operated a hotel and a taxi company.

Common Themes: What Made Them Successful

At Imaginovation, we’re interested in that fine line between failed and successful enterprise. After all, what if YouTube’s founders had just given up on the idea? After reading some of these “stumbling success” stories, here are the themes we notice:

  1. The Pivot – The McDonald’s noticed that burgers were the most popular item on the menu. Rather than focusing on what got them started, they switched gears and dumped the barbecue. Similarly, YouTube’s founders realized the people were telling them what YouTube should be, not the other way around.

    Kleenex has a similar famous story; it was invented as a disposable cleaning cloth. Women wrote in saying they found it valuable as a disposable handkerchief. Founders of many companies are hung up on their idea, one they “just know people will love,” and yet never achieve success because they don’t listen to what customers want.

  2. Chance – Everyone has random bits of good luck in life. Not everyone uses them. Isadore Sharp, who founded the Four Seasons hotel chain, worked in construction. A friend hired him to build a motel. But then he took a chance and opened one himself.

    Later, another opportunity came along: working with the builder of the Dorchester, an upscale hotel in London. Then, he had the chance to hire that builder for his next project. “Many parts of our lives are circumscribed by chance events and coincidences,” he said.

  3. Determination – You might call it grit. The founders of Google tried to sell their new project to Excite in 1999 for $1 million. They were turned down. J.K. Rowling is famous for having submitted her book to dozens of publishers before getting a deal. Those who succeed typically keep going, even in the face of what appears to be a setback.
  4. Connections – It never hurts to know people. Arthur Murray of dance lesson fame was a private dance instructor until he was asked in 1914 to teach Baroness de Kuttleson. Word of this spread and eventually led to the franchise. Whether the person you know is famous or not, the connections you make can take you in new directions.

Business success also requires some skills. Talk to us about a technical solution to push your business forward.

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Jeremy WebbYouTube: How a Failed Dating Website Created Success
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Creating Lead Generation, Product and Sales the Easy Way

Two years ago I made a shift in my marketing agency and moved from consulting, implementation and development. We were all a connected, growing and extensive team. 

We determined to move to another model where we would offer technology first and add consulting and implementation to the technology.

We could see that the technology was very scalable. The technology is basically, a platform that can sustain in the same way 10 clients or 100 clients. All of this activity is hosted in a cloud environment and will consume only the resources requested by the clients at any certain moment.  

A learning phase.

At that time, when discussing our ideas with the clients I seemed to be putting forth the idea that I am not a technical person. However, by continuing my work in this way, I’ve found out what works better for my company.

I used excuses instead of applying myself to learning that which I did not know.

After a while I realized that it was only an excuse to say that I was not technical. It was showing my lack of availability to myself and to the progress I owed to myself to learn more in the technology area. I determined to work out the way in which I could teach myself a lot in the areas I felt I was lacking in — and that especially included technology. By finally making this shift in myself and my personality, I’ve observed some very interesting things. 

The competitive business world.

1. A lot of clients are too comfortable and prefer to use “horse and carriage” type of solutions having bigger costs, delays in execution and sometimes big or small incompatibilities with the actual web standards. Practically, some decision makers are more interested in keeping their comfort zone than the good of the company and I find this not acceptable in today’s very competitive business world.
 

2. Also, I’ve observed a lack of understanding that the technology, in general, is better and better, more secure and cheaper at the same time. We must learn all the technology that we can in order to become faster and better at what we do and the services that we provide.
 

3. I’ve met companies who wish to have all “information security” for their database  — and yet will send everything they have to secure to an external processor. The external processor then takes care of the operation of sending newsletters. Using this process is basically losing the control over your company security.

A more appropriate way of doing this action from a security standpoint, and even from a cost and execution point of view — would be for the company (or client) to secure their own information with a username and password in a rented platform. Possibly even consider the notion of using a private server. 

This process can then become an asset for the company to utilize an external processor to manage the newsletter or whatever the case may be. In the case of e-mails, there is another potential problem: the deliverability of them to the inboxes of the recipients. It’s better to work with a specialized provider. 

4. I saw many ignorant clients buying things sold as 100 percent custom made but they were buying just arranged templates and personalized open source platforms. I witnesses that 70 percent of the work was already performed.

Of course, this is all about honesty first and then the creativity that has to be provided no matter what. How good the technology is without a great copywriter and an amazing idea will generally produce nothing or less than nothing.

I saw a happy client who bought a WordPress blog that was 100 percent customized — or so he supposed — when actually, WordPress is a free open source software. You can even buy a theme with less than $30. I saw ZERO type of any actual type of personalization — and ironically, this “custom” equipment remained with the creator’s link in the footer. 

We must find better ways to do our work. We must study and know well that which we purchase. 

The purpose of this article is to show you, the startup founder, owner or marketer — that there are better and more effective ways of doing things.

Today’s theme is how to create lead generation pages, product pages, and sales pages.

A Facebook Ad or Google Adwords can be directed towards a page where there is offered something — possibly a “lead magnet.” Some companies exchange this for the name, e-mail address and the phone number. Some companies will allow you to sell something and show you, “we have a sales page.”

The e-commerce platforms, the ones for online stores have well standardized the pages for product presentation and even the ones for lead generation. But when selling products and services outside these platforms the problem is how do we build a sales page or opt-in page.

Those services can be created in-house or externalized towards an agency. The added value of an agency will come, not from reselling the technology based on the fact that the client is not informed, but from the creativity of the message and execution. Without the creativity and the know-how technology will not produce even two cents in advertising.  

Yes, I’m repeating myself — the technology exists already and it better and better and cheaper all the time. We need to be in a position to know when the right time to take advantage of the technology and apply it for our work. 

The Clickfunnels Platform: a small startup from the USA sensed the demand from companies and agencies to create pages for lead capture, sales pages, and sales funnels. You can test the platform free for 14 days and after that, the cost is only $97/ month.

On top of the base services – the page builder there are also available upgrades – autoresponder system, membership portals and affiliate programs. The platform contains already templates for Facebook Ads, Google Adwords and e-mail marketing optimized pages which are adapted for potential conversions.

These pages can be installed on your private domain or they can work on a clickfunnels subdomain and are hosted on the company’s servers. More details here: http://clickfunnels.eu

WordPress Profit Builder: it is ideal for WordPress fans and it works in the form of a plugin and theme which can be customized. When you attach the plugin there will become available the templates for the optin pages. There are also the sales pages and the presentation pages (product reviews) so you will just have to change the text and photos and of course you can alter the design.

It can simply be installed on your own domain. The product can be purchased with a license to be used on 3 to 50 websites for your own projects or for the clients having also developer rights and doesn’t have a free trial period. The price is one time fee – between $67 and $147. More details here.  

Convertri: the main advantage of Convertri is the speed of loading the pages created and hosted on the company’s server, important element especially during the paid campaigns where you have literally a fraction of a second to attract the attention of the user.

If the page is loading slowly — then the results can cause you a lot of trouble with your clients — and can be pretty bad with very low or nonexistent conversions. The platform has a trial period of 14 days for which you have to pay just $0.01  and after the trial, there is a monthly fee ranging from $59 and $199 for the agency version. Convertri has also a plugin version for WordPress which is included in the price. More details here

All three solutions have integrations with CRM systems, autoresponders, payment processors and others and you can be up an running with your company’s offers in a matter of hours. You gotta love the new technologies.  

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Is an ICO (Initial Coin Offering) the Right Move for your Startup?

ICOs, short for Initial Coin Offerings, have been quite popular over the past year. They’ve upended traditional angel investments and VC funding to become the most popular platform for early-stage startups to raise money. For most of 2017, startups used ICOs to raise an average of $100 million monthly throughout the year and over $3 billion for the year, surpassing traditional VC funding for early-stage startups.

These have been popular for a while now.

ICOs are popular for a number of reasons, but perhaps the most significant one is their ability to avail cash to startups quickly and without the red tape found in mainstream fundraising platforms.

In its basic form, an ICO allows a startup to create and sell its own cryptocurrency in exchange for bitcoin or ethereum. But unlike traditional IPOs (Initial Public Offerings), investors don’t get a share of the company, but instead get access to a unique product or service and an opportunity to sell the tokens once they go live – in case their value increases.

Success is not guaranteed.

But, despite the alluring nature of ICOs, success is not often guaranteed, and many startups have crashed and burned after failed ICOs.

Here is a brief checklist to help you determine if an ICO is right for your startup.

1. You don’t mind the competition.

It’s difficult nowadays – almost impossible even – to watch a full YouTube video or scroll through Facebook without getting bombarded by a promo ad about an ICO token sale. Startups are putting up lots of cash into their ICO marketing campaigns, all to woe investors that are finding it harder to invest in an over-saturated ICO market.

Big players are coming onto the board.

Plus, with many big players coming on board, the competition is only going to get fiercer going forward. Eastman Kodak, the photography company, announced at the CES 2018 that it will be launching an ICO and get into bitcoin mining this year. This is on the heels of another announcement by Telegram, the messaging startup that released plans to launch a multi-billion dollar ICO within the year. 

Fierce competition.

Because of the fierce competition, it’s never just enough to come up with a good product or service and wait for investors to trickle in. You should be ready to put up a marketing campaign consisting of TV appearances, PR campaigns, YouTube and Facebook reviews, and listings on ICO websites.     

2. Your startup can function within the boundaries of regulations.

When ICOs eventually hit the billion-dollar mark in valuation early last year, Wall Street and government institutions felt the need to act. In all fairness, ICOs had become a breeding ground for con artists and fraudsters, especially after a string of scams saw ICO investors lose millions of dollars in investments.

China is taking the extreme route.

Different countries around the world put in different regulatory measures, with China taking the extreme route by banning ICOs. In the US, the Securities and Exchange Commission (SEC) outlined measures to regulate ICOs and has even netted some suspicious ones within the past few months.

So regulation isn’t necessarily a bad thing, but it does present new challenges for startups that want to get into the ICO game. For starters, you won’t be able to just wake up and launch an ICO without oversight by authorities like it was before.

Plus, as the blockchain sweeps through other industries, ICOs will have to adhere to new niche-specific regulations. For instance, an ICO in the real estate business that deals with storage units or rental apartments will have to observe location-specific laws and codes to stand a higher chance of passing the litmus test for investors.

3. It’s a totally different game.

Cryptocurrencies trading, another booming trend associated with ICOs, is fundamentally different from standard trading on stock exchanges in many ways. In the same vein, while ICOs have some similarities with IPOs, VC funding, and angel investments, they are also different. Traditionally, you’d have to come up with an idea, pitch to different investors, and sacrifice a chunk of your company to those that come on board.

With ICOs, you maintain a good amount of control over your startup.

With ICOs, you maintain a good amount of control over your startup, including the business model and funding process. The due diligence process that startups have to go through with venture capitalists and angel investors can sometimes be a distraction for the startup and doesn’t guarantee success for the startup.

With the freedom that an ICO can give you, your company has a much higher chance of raising funds and succeeding – as long as your product or service offering is structured around a watertight business model.

So, if you feel like an ICO is the best option for your startup, gather all the materials you’ll need for a whitepaper and smart marketing plan.

Remember.

You’ll need a killer strategy to stand out from the crowd.

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Jeremy WebbIs an ICO (Initial Coin Offering) the Right Move for your Startup?
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Having a Headphone for Business is a Must

Does the startup atmosphere make you dream? You imagine yourself already in full creative emulation in vast high-tech offices, flashy colors and contagious good humor? You may be disappointed.

Indeed, contrary to what one might think, open spaces are not synonymous with hubbub and effervescence but are now real places of silence and concentration. The reason; the systematic use of the headphone is just under 30 years old.

The Headphone: the New “Office” of the Younger Generations

The advantage of having the headphones on the ears is the calm they provide in a place where it is difficult to isolate and focus. But studies puts more emphasis on the disadvantages of this practice by lamenting “the misunderstanding of pepper and salt colleagues” who can no longer communicate with the new generation.

According to US executives and executives interviewed for a survey, the headphone is the new wall, the new closed door. “Headphones are a way to tell colleagues “Do not talk to me, I’m working!” according to Dave Snyder, Creative Director at Firstborn. Even worse, according to Vann Graves, founder of FL & G, some even say “shut up” when you try to talk to them.

But let’s not throw the stone too fast at the Y and Z generations. A few years ago, getting your own office was a “rite of passage” in a company. The standard today is large collaborative spaces, with rooms available for meetings or private communications. Young workers have never had other references than open spaces. Headphones improve productivity and wearing them is therefore natural and instinctive for them. We are far from the antisocial act described by Graves.

According to researchers, listening to music promotes the release of dopamine, also known as the “hormone of reward”. This completely biological process allows us to work faster and more efficiently. Ambient noise tools can reinforce the influence of this simply natural cause.

To enjoy music during your business hours, good headphones is necessary for your comfort first and also for those around you who may not appreciate the music as much as you do.

Most workers use headphones or a headset connected to their computer or phone. The bottom line is to find comfortable material for your ears. The music you need to focus and increase your efficiency, the material should not be a source of inconvenience. Opt for a material adapted to the appearance of your ears.

When we consider that the space per employee has gone from 46 m² in 1970 to 18 m² in 2010 in the United States (preferred country in terms of office space), it is a safe bet that our professional space continues to decrease with the time, and that the headphone still has a long life in front of him.

Listen to music to dispel noises or to motivate yourself

In short, listening to music at work, either to get away from the usual noise nuisance, or to motivate oneself is very good for focusing and efficiency in tasks.

According to each of our attributions, music has multiple effects on each of the areas of our brain that it stimulates. In practice, it promotes the diffusion of a neurotransmitter that acts on our potential for concentration and creativity.

For some people, however, music may interfere with their work because of certain memories or emotions related to certain songs. There are also genres of music that will complicate the memorization and understanding needed in tasks for some people.

The key for music at work is to choose songs that do not hinder our concentration, namely your favorite tracks, music without words at a gentle pace.

Many sites and applications also offer sound creations that immerse you in totally peaceful environments to improve your concentration. And to fully enjoy and make your work experience an extraordinary experience, it is advisable to choose a good audio equipment.

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Jeremy WebbHaving a Headphone for Business is a Must
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